Chivas, the luxury blended Scotch whisky, is causing a stir with its new global creative campaign, ‘Success is a Blend’. Rolling out through the line globally from October, the campaign celebrates the belief that blended is better, in life and in Scotch.
The ‘Success is a Blend’ campaign marks a creative evolution from previous Chivas campaigns, with striking colour and bold text bringing a fresh look and feel for the Scotch whisky category. All Chivas products will be brought under the Success is a Blend campaign, keeping a common thread across the portfolio that talks to both product and brand values. The nature and design of the campaign allows flexibility for bespoke adaptation in markets around the world.
The campaign will be rolling out globally from October in over 45 markets.