Eire Born Spirits has launched ‘Proper No. Twelve’ Irish Whiskey. Mixed Martial Arts (MMA) Champion and one of the world’s most iconic athletes, Conor McGregor, is the founder, chairman and majority owner of the company.

Proper No. Twelve’s global launch expression is a blend of grain and single malt.  It is produced in an area known for its rich soil and pure spring water.

“I come from a place called Crumlin, in Dublin 12. It’s a place dear to my heart. It’s where I learned how to fight; it made me who I am today. It’s a place I’m still very much a part of every single day of my life. So, that’s where the name came from. It’s proper Irish whiskey and twelve is my hometown,” said McGregor. “Growing up on the streets of Dublin 12, I learned the values of loyalty and hard work. I respect other Irish whiskeys, but I am coming in strong, with passion and with purpose. I am the founder of this company and I am going to give it my all,” he continued.

Proper No. Twelve will be available in Ireland and the United States from September.